Marketing is The Cure for Most Business Problems


That Here’s the essence of his dilemma, which seems to be fairly common: He’s not busy enough to hire more help He’s too busy to do enough prospecting So what’s the solution? Well, he could bite the bullet and borrow money if necessary, and hire someone to help “do the work”, then spend all his time going after new business.  But that’s awful risky.  What if he gambles on the wrong person.  And what if he falls short as a “salesperson”? How about instead hiring a star salesperson?  Same risk – what if he makes the wrong hiring decision?  Either way you look at it, it still comes down to people.